On the Way to Olympics
PyeongChang 2018 celebrates 1,000 days to go with new slogan
The PyeongChang 2018 Organising Committee (POCOG) marked 1,000 days until the 2018 Olympic Winter Games by unveiling its Games slogan – “Passion. Connected.” – at a special event in Seoul.
POCOG hopes that these two simple words will express the objectives and legacies of the PyeongChang 2018 Winter Games.
“The new slogan embodies POCOG’s vision to expand winter sports participation to a truly global audience and encourages people to create and share their once-in-a-lifetime experiences at PyeongChang,” said POCOG President Yang-ho Cho. “By hosting the 2018 Games we want to make a lasting effect on the youth and inspire the generations to come.”
According to POCOG, “Passion” represents PyeongChang’s status as the stage for a global festival in 2018, where people will experience the excitement of the Olympic spirit, while enjoying the warm hospitality of Koreans and sharing inspiring stories.
“Connected”, meanwhile, signifies the openness of the host city, where every generation can participate in the Games – no matter where they are – thanks to Korea’s cutting-edge technology and cultural convergence. It also represents a new beginning and the opening of ‘New Horizons’ for winter sports in Asia.
The new slogan was launched at a special event – dubbed ‘Happy PyeongChang, Promise for 1,000 days’ – that took place in Seoul’s Olympic Park.
POCOG hopes that these two simple words will express the objectives and legacies of the PyeongChang 2018 Winter Games.
“The new slogan embodies POCOG’s vision to expand winter sports participation to a truly global audience and encourages people to create and share their once-in-a-lifetime experiences at PyeongChang,” said POCOG President Yang-ho Cho. “By hosting the 2018 Games we want to make a lasting effect on the youth and inspire the generations to come.”
According to POCOG, “Passion” represents PyeongChang’s status as the stage for a global festival in 2018, where people will experience the excitement of the Olympic spirit, while enjoying the warm hospitality of Koreans and sharing inspiring stories.
“Connected”, meanwhile, signifies the openness of the host city, where every generation can participate in the Games – no matter where they are – thanks to Korea’s cutting-edge technology and cultural convergence. It also represents a new beginning and the opening of ‘New Horizons’ for winter sports in Asia.
The new slogan was launched at a special event – dubbed ‘Happy PyeongChang, Promise for 1,000 days’ – that took place in Seoul’s Olympic Park.
Source: fis-ski.com
